Flamingo Estate Pleasure Rebellion

Flamingo Estate is a lifestyle company renowned for its exquisite gardens and luxurious products. The journey began with finding Flamingo Estate’s Design Target. The brand’s repositioning sought to embrace a rebellion against the mundane, intertwining indulgence with ethical practices. 

Brand Repositioning:
Research & Analysis, Design Target and Brand Strategy

Challenge

Flamingo Estate is poised to redefine luxury in a world where indulgence must evolve beyond the superficial. The brand faces the challenge of expanding its reach as a lifest, appealing to those who seek a more profound connection between pleasure and purpose. To truly resonate with this discerning audience, Flamingo Estate must shed its physical limitations and inspire a new way of living where every experience is an exquisite delight and a conscious choice

Solution

Flamingo Estate will become the vanguard of a new luxury movement harmonizing sophistication with sustainability. The brand will captivate those who value depth and discernment in their indulgences by offering an ever-present sanctuary that blends refined pleasures with ethical integrity. This approach will elevate Flamingo Estate’s identity and set a new standard for luxury, where every indulgence affirms a life well-lived, deeply connected to both self and the world around.

Brand Story

We were born from a rebellion against the mundane, a place where indulgence whispered promises in the dappled sunlight, traveling in the wind. The world craves a new kind of rebellion where pleasure and purpose intertwine. Flamingo Estate is breaking free from its physical constraints, transforming into a global mindset for the discerning hedonist. 

We are the rebellion that ignites within you, the spark that awakens a desire for experiences that are both exquisite and ethical. No longer confined by the garden gates, Flamingo Estate exists wherever you choose to cultivate conscious pleasure. Let us be your guide on this journey, where discernment becomes the ultimate status symbol, and exquisite experiences bloom in the unimaginable. 

Flamingo Estate Design Target

CONSCIOUS HEDONIST

Stepping beyond simple indulgence, Flamingo Estate’s Conscious Hedonists embody a philosophy that prioritizes pleasure and purpose. These individuals cultivate a refined appreciation for life’s finer things, actively seeking out luxurious experiences and exquisite pleasures. 

However, their pursuit of enjoyment is thoughtfully balanced with a commitment to ethical and sustainable practices. In essence, they strive to navigate the world with both discernment and delight, indulging in high-quality experiences while remaining mindful of their impact on the environment and society. 


CONSCIOUS HEDONIST MINDSET

Discerning pleasure is the ultimate status symbol, and no one needs excess when exquisite feels wonderful. 

Brand At-a-Glance

BRAND BELIEF

We believe in the unpretentious rebellion of exquisite pleasures. 

PURPOSE

Unabashedly Arouse Conscious Desires. 

BRAND TAGLINE

Pleasure Rebellion 

VALUES

Provocative, Sophisticated & Unabashed

Flamingo Estate is unapologetically provocative, challenging the ordinary to spark a desire for something more daring and unexpected. We are synonymous with sophisticated elegance, offering refined experiences for those who appreciate life’s most exquisite details. Flamingo Estate is unabashed in its celebration of pleasure, embracing indulgence without apology or restraint.

Photography by @lailacooks, @aguynamedpatrick and @donborsch. Third-party images, text, and logos are the property of the respective rightsholders. They are used here as part of a graduate student presentation for demonstration purposes only.